If you’ve poured your heart and soul into creating great content for your website, you’ll want to make sure it gets read. One of the most common ways to promote blog or website content is with social media. The idea is that your content will not only be read and distributed amongst your direct network of followers, but that they will then share this with their own friends and followers. If your content gets shared, it could reach a potentially unlimited online audience. While writing quality content is one way to encourage this process, there are a few other factors to take into consideration that could make your posts more likely to be shared.
Proofread your Work
You might have some great ideas, but these will get muddled if your post is filled with grammar problems and spelling errors. Although your core readership will overlook the occasional typo, your work will be far less likely to be shared if it’s riddled with errors. Take the time to proofread your work before posting.
Write about Current Topics
Today’s most viral content is timely and topical. If you have a great idea for a story based on current events but sit on it for a month, it will get lost in the shuffle. Posting frequently is a great way to build your readership, and recording your initial thoughts and reactions to current events will help you keep up with the fast pace of online conversations. This will help you to ensure that your content is not only based on keyword research, but actually relevant to your readers and their followers.
Use Catchy Titles
Modern readers tend to scan news websites and blogs, looking for titles that sound interesting. You’ll want to keep this in mind when you’re crafting your content. Boring, generic titles will get lost in the crowd so it’s worth taking the time to create a title that will pull readers in and make them more likely to share.
Add Eye-Catching Images
Images are a great way to make your work more reader-friendly and visually appealing. They can make your post look more professional, and can be used to illustrate a point or add humour to your article. To make the post more sharable, be sure to keep image formatting consistent for a clean and professional look.
Include Meta Descriptions and Hashtags
When your post is shared by a social media user, it will include a short description of the post pulled in from your URL’s meta description. Although this is only a small component of on page SEO, it can be important in social media because it serves as a summary to viewers. You could also think about adding an event hashtag or a reader’s Twitter handle within the title to give added visibility and encourage sharing.
Incorporate Social Media Buttons
One of the easiest ways to encourage your readers to share content is by making it as easy as possible for them. Placing social media sharing buttons with direct links to Twitter, Facebook, Pinterest, and LinkedIn encourages your visitors to share content with their friends at the click of a button.
With a combination of carefully thought out titles, appealing images, and timely topics, you can be sure to reel in your visitors and create the kind of content they’ll be happy to share.
What do you do to make your content more share friendly? Share it in the comments below.