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Posts tagged ‘facebook’

2
Sep

How To: Make Your Content more Share-Friendly

social-media-sharing

If you’ve poured your heart and soul into creating great content for your website, you’ll want to make sure it gets read. One of the most common ways to promote blog or website content is with social media. The idea is that your content will not only be read and distributed amongst your direct network of followers, but that they will then share this with their own friends and followers. If your content gets shared, it could reach a potentially unlimited online audience. While writing quality content is one way to encourage this process, there are a few other factors to take into consideration that could make your posts more likely to be shared.

Proofread your Work 

You might have some great ideas, but these will get muddled if your post is filled with grammar problems and spelling errors. Although your core readership will overlook the occasional typo, your work will be far less likely to be shared if it’s riddled with errors. Take the time to proofread your work before posting.

Write about Current Topics

Today’s most viral content is timely and topical. If you have a great idea for a story based on current events but sit on it for a month, it will get lost in the shuffle. Posting frequently is a great way to build your readership, and recording your initial thoughts and reactions to current events will help you keep up with the fast pace of online conversations. This will help you to ensure that your content is not only based on keyword research, but actually relevant to your readers and their followers.

Use Catchy Titles

Modern readers tend to scan news websites and blogs, looking for titles that sound interesting. You’ll want to keep this in mind when you’re crafting your content. Boring, generic titles will get lost in the crowd so it’s worth taking the time to create a title that will pull readers in and make them more likely to share.

Add Eye-Catching Images

Images are a great way to make your work more reader-friendly and visually appealing. They can make your post look more professional, and can be used to illustrate a point or add humour to your article. To make the post more sharable, be sure to keep image formatting consistent for a clean and professional look.

Include Meta Descriptions and Hashtags

When your post is shared by a social media user, it will include a short description of the post pulled in from your URL’s meta description. Although this is only a small component of on page SEO, it can be important in social media because it serves as a summary to viewers. You could also think about adding an event hashtag or a reader’s Twitter handle within the title to give added visibility and encourage sharing.

social-media-buttons

Incorporate Social Media Buttons

One of the easiest ways to encourage your readers to share content is by making it as easy as possible for them. Placing social media sharing buttons with direct links to Twitter, Facebook, Pinterest, and LinkedIn encourages your visitors to share content with their friends at the click of a button.

With a combination of carefully thought out titles, appealing images, and timely topics, you can be sure to reel in your visitors and create the kind of content they’ll be happy to share.

What do you do to make your content more share friendly? Share it in the comments below.

  Josh

27
May

Great Ways to Use Timeline Cover for Facebook Pages

Bud Light's Facebook Cover.

Bud Light's Facebook Cover.

This is a guest post by Margaret Jules.

The use of social media for internet marketing and promotion has become inevitable due to the
increasing popularity of social networking platforms and the fact that these avenues give marketers
access to a global audience. It is for the marketers to build relationships with their target audience.
Facebook is one such networking platform which boasts of more than 900 million users across the
world.

The timeline cover for Facebook pages gives you an opportunity to use it as a part of your campaign.
Reach out to your target audience and convey your message through a picture. When the use of the
visual medium and aesthetics has become a must-do, all thanks to the emergence of platforms such as
Pinterest and Vimeo, your Facebook page too, amidst other things, can convey a brand message through
a graphic or a picture. Here is how you can make the most of it.

1. Give a hint of your work culture

If the page is meant to give an inkling of the functioning of the organization, the picture can serve as an
appropriate representation of the same. Use pictures that represent interactions among employees,
brainstorming sessions or anything that lies at the core of the work culture of the organization. Let it
represent the effort you put in to bring the best of products and services to your customers.

2. Focus on the best practices of the organization

Through a graphical creative representation or actual pictures from the process, let people take a glance
at what goes on behind the scenes. People have a greater impact than graphics created for effect. Let
people know your organization to build a trust factor.

3. Include people’s feedback

The prominence of social networking platforms in internet marketing and promotion owes it to people
sharing information and making product recommendations. Feedback from a peer counts as a definite
lead for conversion. Let people be the representatives of your products. Let them speak for you through
your Facebook timeline cover.

4. Capture graphics that connect with people

It is invariably the brands that establish an emotional connection with people that succeed in grabbing a
major market share. This is because the brand message is in sync with the needs of the consumer. Make
sure that your timeline cover works towards establishing that connection for you.

5. Create visual representation of the different aspects of your business

Find and capture the aesthetically appealing aspects of your business. Connect with people through
humor in a message. Creativity is the basis of all such initiatives. It forms the core of internet marketing.
Make sure that the work you take up has an impact and your target audience finds more reasons to buy
your products.

Facebook serves as a perfect tool for interacting with clients. Existing and potential customers can
voice their opinion on a product. People can recommend products and share information through their
Facebook profiles. As the social networking site implements changes and makes more avenues available
to marketers, it is for them to devise strategies to maximize the gains.

About the author: Margaret is a blogger by profession. She loves writing on environment and
technology. Beside this she is fond of books. She recently did an article on cellphonebeat. These days
she is busy in writing an article on gizmowatch.