According to the New York Times, Dell may have a little surprise on the way. Based on some wild trademark searches, a tiny bit of digging on the “internet” using a “search engine,” and the lack of eye contact from the company’s VP in charge of consumer sales (Michael Tatelman), there’s a MacBook Air rival beneath all this subterfuge. It seems that the brand name “Adamo” is registered to the computer-maker with a site to match, and somehow the fashion blog (!?) Uptownlife.net came up with this gem: “Rumor has it that Dell is coming out with a computer called Adamo that will rival the MacBook Air.” How they came up with that is anyone’s guess, but apparently the look on Tatelman’s face when asked about it was enough to convince at least one journalist that this is a done deal. Us? Well we’re going to wait and see, but we’re happy to work with Commander Adamo as soon as we see him. Read
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