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Microsoft to push cool factor with retro-inspired clothing line

By December 7, 2008No Comments

It’s actually kind of amazing how much dough Microsoft has spent over the past little while in an attempt to polish its image in the minds of the general populace, and as if those “I’m proud to be a PC” and completely incomprehensible Gates / Seinfeld spots weren’t enough, the Redmond-based outfit is about to roll out its own clothing line (dubbed “Softwear”) this month. And no, we’re not kidding. Not even a little. Microsoft has purchased the assistance of Crispin Porter & Bogusky in order to ensure the results are actually desirable, and it has also hired rapper Common as a spokesman. We can’t definitively say the shirt you see above is as fly as Pharrell’s Gizmondo Enzo tee, but we’d rock it. We’d rock it hard. Read

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Josh Lam

Hi my name is Josh Lam and I'm from the city-state of Hong Kong. Realizing there was more to explore than this city, my goal is to visit all 193 countries in the world by using a combination of credit card points and airline miles to travel better for less.

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